What Consumers Expect from your Business Website

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It’s 2016… This Is What Customers Expect From Your Website

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First and foremost, welcome to our blog! We’re excited to keep you updated with the latest information about the payments industry, various current events and provide some simple tips to get your business started and to keep it growing.


1. Make the basics easy to find and simple to read

People are usually in a hurry which means the extra second they spend looking for your business’s basic information could mean a lost opportunity. Your “Contact” or “About Us” page can include a few things about you and your business’s history – this allows clients and customers to create a connection with your business. Moreover, people navigate to those pages to find your address, phone number, hours of operation, or an email.

2. Schedule appointments online

If you’re in the service industry you NEED to implement an online scheduler for your clients and customers. Enabling an online scheduler allows your customers to provide accurate information, create appointments day or night – without the need to leave messages or play phone tag, and it’s just convenient.

3. Connect to your social media accounts

Adding your business’s Twitter, Facebook, blog and/or Instagram account to your website is a must in 2016. Connecting your website with social media allows your customers to see the “behind-the-scenes” of your business, your fan base, and your day-to-day operations. It creates a gateway of communication for regulars to build loyalty and new customers to build recognition.

4. Don’t make people wait

Patience is a virtue, but not when it comes to business. Loading time is a huge contributing factor to customers. The longer it takes for your website to load, the greater the chance your customer will navigate to another site and take their business elsewhere.

5. People are mobile and always on-the-go, your website should be too

Most times when we’re looking for restaurant, Laundromat, or a ski shop, it’s from our Smartphone. It is absolutely, 100% imperative to have a mobile optimized website – it’s not only convenient to the customer, it’s 2016 which means everything needs to be mobile and available. Smartphone’s are computers now and lacking a mobile site could mean a lost opportunity.

6. Keep it simple

From updating your information to having a sharp website, keep it simple! It may sound complicated, but there are many things you think you need, but you really don’t. Feel free to navigate through the Payment Portal website to fuel some ideas!

7. Posts, Sales, and Updates

Keep people updated! Customers like to see active businesses that participate in social networking. Post information about sales, promotions, events and new merchandise. Make sure any information regarding your business is up to date too.

8. Clear and easy

Know your audience. If your website font is size 10, it might be hard for some people to read. Always use at least size 12 fonts for every piece of text. Be sure that the text isn’t only an appropriate size, but that it’s also contrasting with its background (a white background with black text always works).


Hope you enjoyed these tips from our first blog post! We can’t wait to share more with you. Give us a follow on Facebook, Twitter and Instagram to discover posts and articles regarding the payment industry and to stay updated with our blog!

Written by John Campbell

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