EMV stands for Europay, MasterCard and Visa which is a global standard (besides the U.S.) for point of sale terminals and ATM’s, for authenticating credit and debit card transactions.
Visa and MasterCard have begun what will likely be a long push to bring EMV to the United States. Estimates are that this technology will be more widely available in late 2014 or 2015. For financial institutions, this means issuing cardholders new credit cards and updating networks to process EMV data. For businesses, this will mean purchasing new EMV-capable credit card processing equipment. There will be costs associated with the transition to EMV, but the benefits come in the form of increased security, reduced fraud, and even expanded marketing opportunities for small businesses.
With EMV or a “smart card”, a customer’s credit card information is transmitted to a business’s credit card machine via a small microchip in the customer’s credit card, instead of via a magnetic strip that is the current standard. EMV is already the payment standard in every major market except for the United States, making the switch to EMV in the U.S. inevitable.
Unlike magnetic strip cards that store and transmit static cardholder information to a business’s point of sale device, the microchip in a smart card adds a bit of dynamic data to each individual transaction. Think of this dynamic data as a one-time-use password that protects each transaction.
The ability of the microchip in a smart card to generate dynamic data is a key factor in EMV’s security, and it’s also where smart cards get their name.
Do you need to worry about purchasing any new credit processing equipment?
As of now there is nothing to worry about and we at Frontline Processing will let our costumers know well in advance of any required changes in your processing equipment. We currently offer traditional terminals and terminals with the smart card addition. So if you are getting equipment in the near future we would be happy to discuss those options with you! It will likely take a year or two for these cards to be utilized and issued, so we will keep you updated.
Call our customer support at 1-866-651-3068 if you have any questions.